To really appreciate a fragrance, you have to appreciate the story or the message that the fragrance is trying to convey. In the case of Paco Rabanne's 1 Million, that message seems to be "please buy this fragrance."
For starters, did you realize that Paco Rabanne had an over-arching "Million" fragrance, and "1 Million" is actually a character who plays opposite "Lady Million" as part of a couple?
Oh, it gets worse. According to the ad copy, his other name is "Jordan Barrett" (I already want to punch him), and he is "the ultimate bad boy with an innocent gaze" (now I want to never stop punching him). We are further informed that he is "an ultra-connected icon with hundreds of thousands of followers," and that "amongst his tattoos, one on his left arm states 'only the good'."
After I'm done vomiting with the force of eight tsunamis, I'll tell you what I think of the fragrance.
I included all of that backstory because once you've read that, you have to know what you're getting into with the scent that follows. This 1 Million juice is 1000000% being marketed to young guys who text "sup?" as their opening line to new Tinder matches, who think #YOLO is a profound life philosophy, and whose only concern when it comes to colognes is "bruh, is this one a panty-dropper?"
If you're expecting something sophisticated and complex from this juice, you're not paying attention.
Now let's set all of that aside and evaluate the scent. Actually ... it's not bad. It's very, very sweet, leading with blood mandarin, sugar-topped grapefruit, and mint. It's a cold scent with a sugar-pop aura that suggests the smell of freshly-chewed fruit gum.
Supposedly there are interesting things mixed further down, things like musk, amber, leather, and tonka bean, but the sugary fruit opening never seems to relax its death grip long enough to let those warmer notes breathe and influence the space. Ok, maybe a little of the amber/tonka duet comes through after a couple of hours.
I know what this scent is. I know it's supposed to be mostly one-dimensional and boring. I know it's meant to be a clubbing scent for young guys, and that's why it projects hard and stays loud for quite a while.
But I still kinda like it. The blood mandarin is nice, a little bit addictive.
Ugh, but that marketing campaign ... someone is going to hell for that.
6/10 stars.
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